'The Art of Memetics' by Wes Unruh & Edward Wilson

'The Art of Memetics' by Wes Unruh & Edward Wilson is highly recommended by FoolishPeople.
With a forward by Taylor Ellwood and introduction by Joseph Matheny.

"We are all part of social networks that are communicating, interacting. And this allows us to start applying cybernetic principles to psychological and social issues. Memes are not about “communication” or transfer of data. Memes are programming instructions. They are tied to actions. Memes are just the packet on this network. And the packets are usually programs which get installed on the system that accepts them. That system is you and I. Because we are components in a very large system and made up of smaller systems and components the percentage of control we are generally capable of at least at first is really small because we are constrained both by our constituting components and the system of interactions within which we are embedded."

You can read an introduction on Key64, which also features Joseph Matheny's introduction to 'The Art of Memetics'

“The Art of Memetics is a much needed text on memes and how ideas grow might and power and spread as if by magic. There is more actual magic in memes than I ever saw before reading this master text by Edward Wilson and Wes Unruh. If you want your ideas to spread, you’ll read this book twice.”
Jay Conrad Levinson
Father of Guerrilla Marketing

"’The Art of Memetics’ flows through every version of who you were, are and will be, with a strength and purity of signal that is eager to assist you in becoming all you were born to be.”
John Harrigan
Artistic Director:
FoolishPeople

“Not since Philip K. Dick and Robert Anton Wilson have I read a book that fundamentally altered the way I see and process media. The Art of Memetics extends the work of Marshall McLuhan into a media ecology of sympathetic coexistence, a model worthy of exploration if a sustainable equilibrium is valued.”
Ben Mack
Magician, Memeticist Author:
Think Two Products Ahead

Available now for a limited time period only: The Mastermind Edition