“WHAT IS ENGLAND REBORN?:
England Reborn is an idea – it is an ethos and a dream given form. In an age of dissolution and chaos, in the degradation of moral authority, its creators sought inspiration from the bedrock on which they stood.
Realising the inherent cultural richness of England herself in the post-Union era of Scottish independence, they began to dream of cohesion. It is a dream we all now share, a refinement and concentration of the essence of Englishness which learns and adapts, with all the inventiveness and spirit which brought about the Industrial Revolution.
The English have a long history of unbending defiance, of resistance against all those who would seek to undermine their way of life. That indefatigable Blitz spirit, that unceasing urge to gather together and proceed to live life as you have always done, whatever stresses and strains come upon you. That unbreakable will to give two fingers to fate and your enemies combined, as much with the proverbial cup of tea as with the ancient wood of the justly feared longbow!” - Museum of Virulent Experience, Candidate Welcome Pack
When was the last time you felt secure; when the news didn't get to you and you had no worries about money, your job or your relationship? When was the last time you felt valued and protected, rooted and whole?
In the world of VIRULENT EXPERIENCE, a post-Union Government has taken steps to ensure the ultimate conservatism. By marrying a phantasmal dream of England as Green and Pleasant Land with ubiquitous monitoring and cybernetic implantation, the Ministry seeks to create its own peculiarly English utopia.
With the artificial shaping and editing of human emotion and experience occurring from birth, rampant consumerism and experience junkiehood are all but eliminated. In this artificial walled garden of emotion and experience, the citizens of the country are paternally protected under the iron hand of bureaucracy.
But utopia literally means no-place. No paradise is every free of corruption, free of those who seek to undermine the structures, to dismantle the walls and let the wild things in so that they may walk amongst the ruins.
In the world of 2040, the human mind is a highly regulated thing, shaped specifically for your Safety, Security and Sanity. The deep dark things are neatly archived and locked away in the Museum, for everyone's benefit. In there, they cannot gnaw their way through the fabric of society.
But there is a serpent coiled around the Sure Hearts of the Ministry. It may bring ruination and darkness, or liberation and light – perhaps even something beyond either.
Join us in the Museum – immerse yourself in a world carefully designed and planned by visionary men and women. A world born of a living dream, a dream of hope for a better future. Walk amongst the exhibits and learn the story of how this came to be. Be part of it, and become more than simple witnesses to the complexities and wonders of the human psyche.
There's no apple – but there is a trail to follow, if you become lost. Explore a Museum filled with ghosts and dreams, a manicured garden of the psyche that contains the seeds of fierce and mighty forests.
Everyone is connected by the ubiquitous BLAKE – so what might you find in your own Surest of Hearts, within this forbidden archive?
THE MUSEUM OPENS TONIGHT & THROUGHOUT AUGUST